Borden Eagle donates $200,000 to Singapore Badminton Association, launches EagleCare Badminton Programme

We are excited to announce that the Borden Eagle Group and the Singapore Badminton Association (SBA) has launched an initiative to benefit less-privileged children in Singapore!

In conjunction with our 100th year anniversary and launch of our 100-year commemorative book, we have worked closely with SBA to set up the EagleCares Badminton Programme to bring the sport to children residing in participating children’s homes.

This monthly community programme comprises two hours of activity conducted at a badminton sports hall where each participant will also receive badminton apparel and equipment to help them on their badminton journey.

Among the beneficiaries of the programme are Jamiyah Children’s Home and the Salvation Army’s Gracehaven and Haven.


On 9 February’s event at the OCBC Arena, President Halimah Yacob, who was accompanied by Speaker of Parliament Tan Chuan-jin, witnessed the handing over of a $200,000 cheque from Borden director Adam Yeo to SBA president Lawrence Leow.

Leow said: “I thank Borden for the support and belief in us and for partnering us in this meaningful cause. The money donated today will go a long way to doing good for the community, while also funding SBA’s developmental programmes as we gear up to realign our focus and reorganise our system and structure under our Vision 2025 Masterplan.”

National shuttlers such as men’s world No. 39, Loh Kean Yew will also be involved in the program.

Said Loh: “We were all kids once and we all know the importance of having a good mentor. Not just to introduce the finer points of the sport but to also be that listening ear and that pillar of support. Hopefully, by our interactions with the kids, we can inspire them to be the best versions of themselves, and perhaps, even persuade a few to pursue the sport seriously.”

Borden chief executive Christel Leong added: “Beyond our products, we also want to find other ways to give back to the community. The EagleCares Badminton Programme is a great opportunity to do so. It allows us to make a meaningful impact to less-privileged children in the community. In addition to badminton, the programme gives the children access to national athletes where they can hear the athletes’ stories, their highs and their lows, how the athletes persevere and work hard to excel, and be inspired.”