Borden Company is the manufacturer of Eagle Brand topical analgesic products. Eagle Brand is a Singapore Brand with 100 years of history. Its manufacturing plant in Singapore is GMP-certified.
The first Eagle Balm advertisement was in 1930, while the first Eagle Brand Medicated Oil was formulated in 1935 by Wilhelm Hauffmann & Co (Germany) for J Lea & Co, a trading house in Singapore. As the business continued flourishing and dominated the local market significantly for medicated oil, Borden Company was officially incorporated to take over the business of J. Lea & Co in 1960. This also includes the Eagle Brand trademark and its proprietary rights.
Trusted by generations, Eagle Brand medical oil is among the most popular traditional remedies in many Southeast Asian markets as a fast relief for headaches, stomachache, minor muscle & joint pain and insect bites.
Over the years, the Group has extended and refined its product range to cater to the growing market for natural pain remedies. Its products have gained popular support and are now available in over 30 countries around the world.